Partnership:

KONG: SKULL ISLAND and Expedia

Description:
To support the theatrical release of KONG: SKULL ISLAND, Warner Bros. Pictures and Expedia teamed up to bring the fans their own Skull Island getaway. The partnership included airfare and hotel deals to Hawaii, Australia and Vietnam to show fans the places where KONG: SKULL ISLAND was filmed. Expedia also created a microsite that featured travel-themed, customized editorial content from the movie, guides to help plan a Skull Island trip and a quiz, that entered participants into a drawing for a chance to win tickets to see the film.
Partnership Opportunity:
KONG: SKULL ISLAND/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Expedia /Travel
Timing:
March 1st Quarter 2017
Target:
Male
Female
Tweens
Teens
Family
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Email
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-06
Companies Involved
Tuck

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