Partnership:

Kraft Real Mayo and Juicy Couture

Description:

Kraft Real Mayo partnered with Juicy Couture for velvety smooth tracksuits. 

The collaboration — dubbed “The Smooth Lover’s” collection — was inspired by both brand’s distinct textures. 

The Kraft Real Mayo X Juicy Couture plush velour tracksuit were a deep blue color, inspired by the Kraft Mayo label. 

The sweatpants were embellished with “Smooth” on the rear instead of the iconic “Juicy” branding, and the back of the zip-up jacket said “Long Live Velvety” in colored rhinestones. The line also included a white velour tube top that reads “Mayo Couture” in the classic Juicy font.

Partnership Opportunity:
Kraft Real Mayo/CPG
Partner/Category:
Juicy Couture /Fashion
Timing:
November 2022
Target:
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
Media Elements:
Online
Social Media
Created On:
2022-11-16
Last Modified on:
2022-11-21
Companies Involved
Tuck

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