Universal Pictures | Focus Features, Ad Council and U.S. Forest Service partnered to celebrate the release of KUBO AND THE TWO STRINGS. As a part of the ongoing effort to foster a connection with urban and national forests among families, the U.S. Forest Service and the Ad Council created the “Discover the Forest” PSA campaign, aimed to inspire tweens (aged 8-12) and their parents to re-connect with nature, experiencing it first-hand. The partnership featured a TV spot in which fans were encouraged to explore the forest, just like characters in the movie.