Partnership:

Kubo and the Two Strings and Ad Council, U.S. Forest Service

Description:

Universal Pictures | Focus Features, Ad Council and U.S. Forest Service partnered to celebrate the release of KUBO AND THE TWO STRINGS. As a part of the ongoing effort to foster a connection with urban and national forests among families, the U.S. Forest Service and the Ad Council created the “Discover the Forest” PSA campaign, aimed to inspire tweens (aged 8-12) and their parents to re-connect with nature, experiencing it first-hand. The partnership featured a TV spot in which fans were encouraged to explore the forest, just like characters in the movie.

Partnership Opportunity:
Kubo and the Two Strings/Theatrical
Company:
Universal Pictures
Partner/Category:
Ad Council, U.S. Forest Service /Non-Profit Organizations
Timing:
August 3rd Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-08-12
Companies Involved
Anthony S
Anthony S SVP, Strategic Partnerships The Advertising Council, Inc.
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.