Partnership:

KUNG FU PANDA 2 and House Foods

Description:

DreamWorks Animation teamed up with House Foods, a major tofu manufacturer, to promote the release of DreamWorks’ KUNG FU PANDA 2. The image of Po, the movie’s main character, can be seen on over eight million of their packages. House Foods stated, “the film … is a great way to introduce families and kids to tofu and its myriad health benefits.” The package was found in all major supermarkets Q2, 2011.

Partnership Opportunity:
KUNG FU PANDA 2/Theatrical
Company:
DreamWorks Animation
Partner/Category:
House Foods /CPG
Timing:
May 2nd Quarter 2011
Target:
Male
Female
Family
Adults
Promotional Elements:
On Pack
Media Elements:
Online
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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