Partnership:

KUNG FU PANDA 3 and MOM Brands

Description:

DreamWorks Animation along with MOM Brands (Post Foods) teamed up for a Q1 partnership that promoted the theatrical release of KUNG FU PANDA 3. Cereal boxes were made over with artwork from various "DreamWorks" films, along with other MOM and Post Foods brands to promote the "KUNG FU PANDA 3 Awesome Adventure Giveaway".  "Panda" fans were able to enter online for the chance to win a grand prize which included a 7-night Royal Carribean International cruise for up to 4 people. This cruise also featured the "DreamWorks Experience", activities, spending money and more.  As a bonus prize, the winner also received free MOM Brands cereal for a year. Contestants had the chance to entering up to 5 times if they shared the promotion with their friends via Facebook or Twitter, and others entered by clicking.

In addition to the sweepstakes, instant-win prizes included a KUNG FU PANDA swag bag and Fandango movie tickets. 

The partnership was promoted on MOM Brands' microsite, as well as on various MOM Brands and Post Foods brand packaging. The contest was open December 14, 2015 through May 31, 2016.

Partnership Opportunity:
KUNG FU PANDA 3/Theatrical
Company:
DreamWorks Animation
Partner/Category:
MOM Brands /CPG
Timing:
1st Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2016-02-09
Companies Involved
The CDM Company
Tuck

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