Partnership:

KUNG FU PANDA 3 and Wix

Description:

Web development platform Wix.com and DreamWorks Animation partnered on the #StartStunning campaign with the theatrical release of KUNG FU PANDA 3. With the help of Po, Master Shifu, and some adorable panda cubs, a TV spot aired during Super Bowl 50 demonstrating the benefits of using Wix to promote businesses and brands online with “stunning” websites. Creative for the spot rolled out on January 27, 2015, and Wix introduced more creative from the campaign on a dedicated Super Bowl hub. Separate from the Super Bowl commercial, the campaign included other made-for-web content and social media activations.

Partnership Opportunity:
KUNG FU PANDA 3/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Wix /Online
Timing:
January 1st Quarter 2016
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Product Demonstrations / Sampling
Media Elements:
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2016-02-09
Companies Involved
Tuck

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