Partnership:

KUNG FU PANDA 4 and Waze

Description:
Waze has recently received a Kung Fu Panda update in anticipation of the Dreamworks Animation's KUNG FU PANDA 4 debut in theaters on March 8. The partnership is available for a limited time and includes a new navigation voice, a special mood, and a custom vehicle icon. Po will be the new voice guiding Waze users when navigation is enabled, while the Panda Van can serve as the new vehicle icon within the app.
Partnership Opportunity:
KUNG FU PANDA 4/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Waze /Tech
Timing:
1st Quarter 2024
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Branded Content
Media Elements:
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Online
Social Media
Created On:
2024-03-05
Last Modified on:
2024-03-14
Companies Involved
David B
David B SVP, Global Brand Partnerships and Marketing DreamWorks Animation
Tuck

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