Partnership:

KUNG FU PANDA and ConAgra Foods

Description:

DreamWorks Animation SKG and ConAgra Foods teamed up to promote KUNG FU PANDA with a mail-in rebate. Consumers who purchased 5 select ConAgra Foods products (Act II microwave popcorn, Chef Boyardee, Hunts ketchup, Peter Pan peanut butter, Snack Pack pudding) and KUNG FU PANDA on DVD or Blu-Ray Disc were eligible for the rebate. Participating consumers mailed in a rebate form available at http://www.conagrafoods.com/pdf/KFP_Rebate.pdf, a proof of purchase from a KUNG FU PANDA DVD or Blu-ray Disc, and cash register receipts with the ConAgra food purchases circled or highlighted. They then received a $3 rebate check in the mail. The rebate offer ended March 28, 2009. Promotional elements include KUNG FU PANDA-branded packaging on select ConAgra products.

Partnership Opportunity:
KUNG FU PANDA/Theatrical
Company:
DreamWorks Animation
Partner/Category:
ConAgra Foods /CPG
Timing:
June 3rd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-01-30
Companies Involved
Tuck

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