KUNG FU PANDA and ConAgra Foods


DreamWorks Animation SKG and ConAgra Foods teamed up to promote KUNG FU PANDA with a mail-in rebate. Consumers who purchased 5 select ConAgra Foods products (Act II microwave popcorn, Chef Boyardee, Hunts ketchup, Peter Pan peanut butter, Snack Pack pudding) and KUNG FU PANDA on DVD or Blu-Ray Disc were eligible for the rebate. Participating consumers mailed in a rebate form available at, a proof of purchase from a KUNG FU PANDA DVD or Blu-ray Disc, and cash register receipts with the ConAgra food purchases circled or highlighted. They then received a $3 rebate check in the mail. The rebate offer ended March 28, 2009. Promotional elements include KUNG FU PANDA-branded packaging on select ConAgra products.

Partnership Opportunity:
KUNG FU PANDA/Theatrical
DreamWorks Animation
ConAgra Foods /CPG
June 3rd Quarter 2008
Promotional Elements:
Media Elements:
Created On:
Last Modified on:
Companies Involved

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program

(add to your profile)

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.