Partnership:

KUNG FU PANDA and Safeway

Description:

DreamWorks Animation and Safeway teamed up to promote the theatrical release of KUNG FU PANDA with a giveaway. Whenever participants purchased forty dollars of participating products in a single transaction with the Safeway Club Card they received two free movie tickets. Participating products included Kraft, Yoplait, Land-o-Lakes, Tropicana, dairy and frozen foods. The giveaway lasted until June 10, 2008.

Partnership Opportunity:
KUNG FU PANDA/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Safeway /Retail
Timing:
June 2nd Quarter 2008
Target:
Promotional Elements:
Premiums / Giveaways
Media Elements:
Print Advertising
Created On:
2020-11-30
Last Modified on:
2016-01-30
Companies Involved
Tuck

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