Partnership:

DreamWorks Animation and Veg Power

Description:

Not for profit industry alliance Veg Power partnered with Dreamworks and Netfilx’s new series KUNG FU PANDA: THE DRAGON KNIGHT to support families in providing healthy, simple and affordable lunchboxes for children.

This Kung Fu Panda collaboration was launched as part of Veg Power’s new ‘Simply Veg’ campaign, designed to support parents and carers to get more veg into their families during these challenging economic times.

The partnership published a Kung Fu Panda themed lunchbox guide, ‘Behold the Lunch of Legends – The Pathway to a Better Packed Lunch’ and a weekly planner featuring favorite characters Po and Wandering Blade.

The resource contain top tips and ideas around the “five sacred steps of a hero’s lunch” and offer the chance to win a home entertainment bundle to celebrate the new KUNG FU PANDA: THE DRAGON KNIGHT series on Netflix.

Partnership Opportunity:
/Streaming
Company:
DreamWorks Animation
Partner/Category:
Veg Power /
Timing:
November 2022
Target:
Male
Female
Kids (6-11)
Family
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Contest / Sweepstakes
Premiums / Giveaways
Media Elements:
Online
Social Media
Created On:
2022-11-30
Last Modified on:
2022-11-30
Companies Involved
David B
David B SVP, Global Brand Partnerships and Marketing DreamWorks Animation
Sasha V
Sasha V Assistant Account Manager Company Pending
Tuck

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