Del Monte partnered with KUNG FU PANDA: THE DRAGON KNIGHT, an animated Netflix series created by DreamWorks Animation. This new partnership allowed the produce giant and studio to join forces in promoting the series which was streaming on Netflix.

Del Monte Gold and Del Monte Honeyglow pineapples, two of the signature products of the brand, featured on their tags Po and the Wandering Blade, the characters protagonist of the Netflix show. Users were able to enter, by scanning the QR code on Del Monte labels or accessing the www.freshdelmontefun.com website, a quick 4 answers test based on the KUNG FU PANDA: THE DRAGON KNIGHT series. By answering the 4 questions, users were entered for a chance to win a trip to experience Universal Studios park in Hollywood, California.