Partnership:

Big Machine Label Group Artist Roster and St. Jude Children's Research Hospital

Description:

For over a decade, Lady A has supported the lifesaving mission of St. Jude: Finding cures. Saving children.® Over the years, the group has supported St. Jude in a multitude of ways, including raising funds and awareness for St. Jude through their own philanthropic organization LadyAID, performing in benefit concerts, participating in the This Shirt Saves Lives campaign, spending time with patients and more. Last year, they co-hosted the first St. Jude Presents: Curated event, convening industry members to raise more than $650,000 for the hospital.

The evening included a donation of $50,000 to St. Jude from ACM Lifting Lives, the charitable arm of the Academy of Country Music, made in Lady A's name as a surprise to the band for their work with the organization over the years. Academy CEO, Damon Whiteside, and ACM Lifting Lives' Taylor Wolf were on hand for the presentation.

Celebrating its 31st anniversary, Country Cares for St. Jude Kids® is one of the most successful radio fundraising events in the country, with nearly 200 radio stations across the country participating to help support St. Jude and raising more than $850 million.

Partnership Opportunity:
Big Machine Label Group Artist Roster/Music
Company:
St. Jude Children’s Research Hospital
Partner/Category:
St. Jude Children's Research Hospital /Non-Profit Organizations
Timing:
January 2020
Target:
Male
Female
Promotional Elements:
Media Elements:
Celebrity Appearance / Endorsement
Created On:
2022-04-14
Last Modified on:
2022-04-15
Companies Involved
Big Machine Label Group
Sabrina T
Sabrina T Big Machine Label Group
Tuck

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