LADY AND THE TRAMP and Francesco Rinaldi

Buena Vista Home Entertainment and Francesco Rinaldi partnered to promote the home video release of LADY AND THE TRAMP 50th Anniversary Edition. The Francesco Rinaldi Love at First Bite Photo Contest enabled one consumer to win a trip for two to a Florida Theme Park by sending a photo of how much they loved Francesco Rinaldi sauces. The promotion was advertised as a FSI on the Sunday newspaper and included an invitation to purchase the DVD. Participants sent in a 5x7 photo or smaller and a completed form or by uploading photos at Other prizes included a 20" Panasonic Flat Screen TV/DVD/VCR combo, ten Portable DVD players, and 100 LADY AND THE TRAMP DVDs. The sweepstakes ran from February 1, 2006 and ended April 30, 2006.
Partnership Opportunity:
LADY AND THE TRAMP/Home Entertainment
The Walt Disney Studios
Francesco Rinaldi /CPG
February 1st Quarter 2006
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