Partnership:

LADY AND THE TRAMP and Procter & Gamble

Description:
Buena Vista Home Entertainment and Procter & Gamble partnered to promote the first time release of LADY AND THE TRAMP on DVD. Advertised on the Sunday paper as a FSI was an invitation to purchase the classic DVD on February 28. Procter & Gamble also included a coupon off 25 cents any one size Bounce product. The coupon expired April 30, 2006.
Partnership Opportunity:
LADY AND THE TRAMP/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-11-14
Companies Involved
Tuck

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