Partnership:

Lady Antebellum and All Access Experience

Description:

Universal Music Group partnered with All Access Experience to promote LADY ANTEBELLUM with a sweepstakes giving fans a chance to win a Lady A Getaway. The Getaway included a 5 day/4 night vacation for 2 to Hard Rock Hotel & Casino Punta Cana from September 25th to September 30th, 2014, double-occupancy room accommodation, accommodations for all means, drinks, gratuities and non-motorized water sports and entertainment, a 2 All Access Experience VIP passes that included VIP seating, limited edition event T-Shirts, 2 artist meet and greet passes and surprise swag. The promotion ran from June 18th to August 15th, 2014.

Partnership Opportunity:
Lady Antebellum/Music
Company:
Universal Music Group And Brands
Partner/Category:
All Access Experience /Travel
Timing:
3rd Quarter 2014
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-03-16
Tuck

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