Partnership:

LANA DEL REY and H&M

Description:

H&M teamed up with the music artist LANA DEL REY for the Blue Velvet music video. H&M released new brand face Lana Del Rey`s cover of Blue Velvet, a music video that featured pieces from its fall 2012 collection. H&M released the video September 2012. www.brandchannel.com/home/post/2012/09/20/HM-Lana-Del-Rey-Blue-Velvet-092012.aspx

Partnership Opportunity:
LANA DEL REY/Music
Company:
Universal Music Group And Brands
Partner/Category:
H&M /Retail
Timing:
September 3rd Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-26
Tuck

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