Partnership:

LAND OF THE LOST and Mapquest

Description:
Universal Pictures and Mapquest.com teamed up to promote the theatrical release of LAND OF THE LOST with the LAND OF THE LOST Adventure Sweepstakes. Contestants could register online at www.landofthelostadventure.com. Contestants could enter once per day and gain an additional ten entries by completing Bonus Adventures on the site. One Grand Prize Winner received a two-night trip for four to Universal Studios, Hollywood. One First Prize Winner received a 52” Sony Bravia® LCD 1080p HDTV television. Ten Runner-Up Winners received a LAND OF THE LOST prize package which included an official LAND OF THE LOST t-shirt, an official LAND OF THE LOST baseball cap and an official LAND OF THE LOST poster. 5 Daily Prize Winners received a $20 Subway gift card. The website also hosted a trailer and photographs from the film. The promotion ran from May 18 through June 7, 2009.
Partnership Opportunity:
LAND OF THE LOST/Theatrical
Company:
Universal Pictures
Partner/Category:
Mapquest /Online
Timing:
May 2nd Quarter 2009
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-09-09
Companies Involved
Tuck

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