Universal Studios and Pop Rocks teamed up to promote LAND OF THE LOST movie. To participate in the sweepstakes entrants went onto www.pop-rocks.com during the sweepstakes period and followed the instruction to complete the LAND OF THE LOST sweepstakes registration form. The sweepstakes began on June 5, 2009 and ended on October 30, 2009. The weekly prize included LAND OF THE LOST t-shirts and LAND OF THE LOST caps every week during the sweepstakes period.