Partnership:

LAST HOLIDAY and Alloy.com

Description:
Paramount Pictures and Alloy, Inc. teamed up to promote the theatrical release of LAST HOLIDAY with the LAST HOLIDAY sweeps. One grand prize winner won a $250 Alloy gift certificate and a $250 makeover at a salon of the winner's choice. To enter, consumers filled out an online entry form on alloy.com or mailed a postcard. The sweepstakes began December 23, 2005 and ended January 17, 2006.
Partnership Opportunity:
LAST HOLIDAY/Theatrical
Company:
Paramount Pictures
Partner/Category:
Alloy.com /Online
Timing:
December 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-01-30
Companies Involved
Tuck

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