Partnership:

League of Legends and Mastercard

Description:

LEAGUE OF LEGENDS partnered with Mastercard on a multi-faceted promotion celebrating the 10th anniversary of the LEAGUE OF LEGENDS World Championship.

Mastercard collaborated with LEAGUE OF LEGENDS on digital experiences as well as in-game content and a co-branded capsule collection. The digital experiences consisted of workshops and meetings with pro players and LEAGE OF LEGENDS streamers. The capsule collection included T-shirts, duffel bags and a puzzle. Additionally, the promotion included in-game digital Riot Points which could be redeemed in LEAGUE OF LEGENDS.

Partnership Opportunity:
League of Legends/Gaming & Esports
Partner/Category:
Mastercard /Financial & Insurance
Timing:
November 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Other
Created On:
2020-11-30
Last Modified on:
2020-11-02
Companies Involved
Tuck

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