Partnership:

LEAGUE OF LEGENDS and Mastercard

Description:
Mastercard partnered with Riot Games to be the first exclusive global payment services partner of LEAGUE OF LEGENDS' global e-sports events by developing special in-game benefits for fans who used their Mastercard, as well as special ticketing programs and offers for fans ahead of the live event tournaments. The company plans to launch a collection of LEAGUE OF LEGENDS-branded credit cards.
Partnership Opportunity:
LEAGUE OF LEGENDS/Gaming & Esports
Company:
Riot Games
Partner/Category:
Mastercard /Financial & Insurance
Timing:
September 3rd Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Discount / Special Offer / Promo Code
Other
Media Elements:
Mobile
Online
Signage
TV Spot
Other
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Tuck

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