The League of Legends Championship of the Americas (LTA) has announced a multi-year partnership with Uber, making the company its official rideshare and on-demand delivery partner. As part of the deal, Uber will offer exclusive perks to LTA North fans, including discounts, in-game content, and access to the Uber Hextech Chest game for Uber One members.

Additionally, fans attending live matches will receive special drops with promotions, and LTA broadcasts will feature an ‘Eats Button’ that redirects viewers to Uber Eats for exclusive deals. The partnership also introduces new broadcast segments such as the ‘Uber Eats Teleport’ and the ‘Uber Eats Delivery Replay’ to highlight key in-game moments.

This collaboration follows Uber Eats' previous involvement in esports with League of Legends’ LEC. The LTA 2025 season begins on January 25th, featuring 16 teams from North America, Latin America, and Brazil. The competition is split into North and South conferences, with winners advancing to the First Stand tournament in March 2025.