Partnership:

LEGOLAND and Global Zhongjun

Description:

Merlin Entertainments reached an agreement with Global Zhongjun Cultural Tourism Development Co., Ltd (Global Zhongjun) to build and and operate a LEGOLAND Resort in Sichuan Province in Western China. 

The agreement included Global Zhongjun funding the construction of the theme park, required infrastructure, and adjacent commercial developments. Merlin partnered with the resort's development and operated the resort under a management contract. 

The resort also included two fully-themed LEGOLAND Hotels.

Partnership Opportunity:
LEGOLAND/Attractions
Company:
Merlin Entertainments
Partner/Category:
Global Zhongjun /Travel
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults
Promotional Elements:
Licensed Product
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Micro site
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-10-01
Companies Involved
Merlin Entertainments
Merlin Entertainments
Tuck

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