Partnership:

LEGOLAND® California Resort and Disguise Costumes

Description:

 LEGOLAND California Resort partnered with Disguise Costumes as the official presenting partner of Brick-or-Treat Party Nights.

Oh, what a Knight! Little LEGO® knights invaded LEGOLAND® California Resort’s Castle Hotel that officially kicked off the Resort’s Brick-or-Treat Party Nights Halloween celebration. The family theme park invited children from the Boys and Girls Clubs of Carlsbad to join in the Halloween fun. More than 100 kids dressed up in LEGO knight costumes provided by the event’s sponsor, Disguise Costumes, to officially kick off the event.

The partnership provided direct product marketing integration across multiple platforms and the unique synergy opportunities with Boys and Girls Club and Rady’s Children’s Hospital. 

Visit LEGOLAND.com for more Resort information. 

Partnership Opportunity:
LEGOLAND® California Resort/Attractions
Company:
Merlin Entertainments
Partner/Category:
Disguise Costumes /Fashion
Timing:
October 4th Quarter 2018
Target:
Female
Preschool
Kids (6-11)
Family
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Product Demonstrations / Sampling
Product Demonstrations / Sampling
Standee
Media Elements:
Direct Mail
Direct Marketing
Email
In-Game / In-App Integration
Mailer
Micro site
Mobile
Online
Print Advertising
Product Placement
Product Giveaways
Radio Spot
Signage
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2019-05-08
Companies Involved
Tuck

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