official presenting partner of Brick-or-Treat Party Nights.
.75pt">Oh, what a Knight! Little LEGO® knights invaded LEGOLAND® California Resort’s
Castle Hotel that officially kicked off the Resort’s Brick-or-Treat Party
Nights Halloween celebration. The family theme park invited children from the
Boys and Girls Clubs of Carlsbad to join in the Halloween fun. More than 100
kids dressed up in LEGO knight costumes provided by the event’s sponsor,
Disguise Costumes, to officially kick off the event.
letter-spacing:.75pt">The partnership provided direct product marketing integration
across multiple platforms and the unique synergy opportunities with Boys and
Girls Club and Rady’s Children’s Hospital.
letter-spacing:.75pt">
Preschool
Kids (6-11)
Family
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Product Demonstrations / Sampling
Product Demonstrations / Sampling
Standee
Direct Marketing
In-Game / In-App Integration
Mailer
Micro site
Mobile
Online
Print Advertising
Product Placement
Product Giveaways
Radio Spot
Signage
Social Media
Website and Social Media
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