Partnership:

LEGOLAND New York Resort and Valpak

Description:

Valpak teamed up with Merlin Entertainments to offer families a chance to win a VIP experience at LEGOLAND New York Resort.

To celebrate the opening of its latest theme park, LEGOLAND took over Valpak's June 2022 envelope. Consumers could register at valpak.com/LEGOLAND for the chance to win a VIP experience at the ultimate LEGO theme park destination in Goshen, New York. The prize package included four (4) 2-day tickets to LEGOLAND New York, flights, hotel, car rental and even spending cash.

Partnership Opportunity:
LEGOLAND New York Resort/Attractions
Company:
Merlin Entertainments
Partner/Category:
Valpak /Advertising
Timing:
May 2nd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
On Pack
Media Elements:
Direct Marketing
Mobile
Online
Print Advertising
Social Media
Created On:
2022-05-31
Last Modified on:
2022-06-03
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