Partnership:

Legoland New York Resort and Valpak

Description:

Merlin Entertainment partnered with Valpak on an exciting LEGOLAND promotion celebrating the opening of LEGOLAND New York!

Featured on the front cover of all 36+ million Valpak envelopes in the month of June, Valpak and LEGOLAND Resorts bring family fun back in a big way, starting with a grand prize trip to LEGOLAND New York Resort!

Consumers could register at www.valpak.com/LEGOLAND for the chance to win a VIP experience at the ultimate LEGO theme park destination in Goshen, New York. The prize package included four 2-day tickets to LEGOLAND New York, flights, hotel, car rental and even spending cash – just in time for fun in the sun!

To launch consumers on their summer fun adventure, all LEGOLAND-themed Valpak envelopes could be redeemed for one FREE child's ticket to LEGOLAND New York Resort or any other Merlin Entertainments attraction nationwide. Plus, there was a special surprise in 200 random envelopes: a family 4-pack of tickets valid for admission to any Merlin attraction (Legoland, Sea Life, Madame Tussauds, etc). 

Promo URL: www.valpak.com/LEGOLAND 

Press Release: https://www.valpak.com/media/press-releases/2021/valpak-partners-with-LEGOLAND-to-offer-free-childs-admission.jsp

Partnership Opportunity:
Legoland New York Resort/Attractions
Company:
Merlin Entertainments
Partner/Category:
Valpak /Publishing
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
On Pack
Media Elements:
Direct Mail
Mobile
Online
Product Giveaways
Social Media
Other
Created On:
2021-05-24
Last Modified on:
2021-05-28
Companies Involved
Chris B
Chris B Director of Marketing Partnerships & Promotions Valpak
Brent Q
Brent Q LEGOLAND North America - Partnership & Promotions Manager Merlin Entertainments
Tuck

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