Partnership:

LEMONY SNICKET'S A SERIES OF UNFORTUNATE EVENTS and ConAgra Foods

Description:
Paramount Home Entertainment partnered with ConAgra Foods to promote the DVD release of LEMONY SNICKET'S A SERIES OF UNFORTUNATE EVENTS. Included as a FSI on the Sunday Newspaper was an offer to save $5.00 by mail. To receive the offer, consumers sent in 3 UPCs of Orville Redenbacher's popcorn and a proof of purchase of the DVD or VHS along with a Mail-in rebate form included in the FSI. In addition, a coupon for 40 cents off the popcorn was included in the offer. The rebate was available between April 4, 2005 to September 5, 2005.
Partnership Opportunity:
LEMONY SNICKET'S A SERIES OF UNFORTUNATE EVENTS/Home Entertainment
Company:
Paramount Home Entertainment
Partner/Category:
ConAgra Foods /CPG
Timing:
April 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-06-21
Companies Involved
Paramount Home Entertainment
Tuck

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