Partnership:

LEMONY SNICKET'S A SERIES OF UNFORTUNATE EVENTS and ConAgra Foods

Description:
Orville Redenbacher, Paramount Pictures, and Dreamworks partnered to promote the home entertainment release of LEMONY SNICKET''S A SERIES OF UNFORTUNATE EVENTS. Consumers has a chance to receive $5.00 off a LEMONY SNICKETS A SERIES OF UNFORTUNATE EVENTS DVD or VHS. To participate, consumers submitted 3 UPC proofs of purchase from the popcorn, one proof of purchase tab from the DVD or video, and an Official Mail-In Rebate Form to receive $5 back on the purchase of the DVD or video. Images of characters from LEMONY SNICKET''S A SERIES OF UNFORTUNATE EVENTS appeared on boxes of Orville Redenbacher popcorn as well. The promotion ran from April 4, 2005 through September 9, 2005.
Partnership Opportunity:
LEMONY SNICKET'S A SERIES OF UNFORTUNATE EVENTS/Home Entertainment
Company:
Paramount Home Entertainment
Partner/Category:
ConAgra Foods /CPG
Timing:
April 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-04-20
Companies Involved
Paramount Home Entertainment
Tuck

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