Partnership:

LES MISERABLES and Cle de Peau

Description:
Universal Pictures teamed up with Cle de Peau for the theatrical release of LES MISERABLES. Cle de Peau designated Amanda Seyfried as their official model or spokesperson of their brand because she represented their product well, as she did as Cosette in the film. The new looks from Cle de Peau were promoted in-stores during December, including Nordstrom, inspired by the looks of Cosette in the film. LES MISERABLES released in theaters December 25, 2012. http://shop.nordstrom.com/st/nordstrom-south-coast-plaza/cle-de-peau-beaute-and-les-miserables/41706
Partnership Opportunity:
LES MISERABLES/Theatrical
Company:
Universal Pictures
Partner/Category:
Cle de Peau /Health & Beauty
Timing:
December 4th Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
Tuck

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