Partnership:

Lexus and Sprinkles

Description:

Lexus treated guests to an exclusive complimentary offer in partnership with bakery chain Sprinkles at locations nationwide. From Friday, December 2, 2022 through Sunday, December 4, 2022 red velvet cupcakes were gifted courtesy of Lexus and its dealers – each of the three days for one hour between 10:00 and 11:00 am.

Lexus also continued to be a proud partner of the Boys & Girls Clubs of America. Starting on Giving Tuesday, November 29, 2022 guests had the opportunity to donate through a unique link found on social and in Sprinkles stores when they pick up their complimentary holiday treats. For every donation made through the link between November 29, 2022 and January 3, 2023 Lexus matched donations up to $250,000.

Partnership Opportunity:
Lexus/Automotive
Company:
Boys & Girls Clubs of America
Partner/Category:
Sprinkles /Dining
Timing:
December 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
In-Store / Retail
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2022-12-06
Last Modified on:
2022-12-08
Companies Involved
Chad R
Chad R Global Vice President, Corporate Partnerships United Way Worldwide
Tuck

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