Partnership:

LG and Evil Geniuses

Description:

LG Electronics USA partnered with esports organizatin Evil Genius to create a web series centered around professional gamers. 

The partnership created INSIDE THE MIND, a series sponsored by LG UltraGear Gaming Monitors that was distributed on the Evil Geniuses channel on YouTube. Evil Geniuses also showed gamers playing their opponents in a companion series on Twitch.

In addition to showcasesthe gamers of Evil Geniuses, the web-series also showcased LG gaming monitors.

Partnership Opportunity:
LG/Tech
Partner/Category:
Evil Geniuses /Gaming & Esports
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-10
Companies Involved
Tuck

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