Partnership:

LGBTQ+ Inclusion Initiative and Wayback Burgers

Description:
Wayback Burgers is supporting the LGBTQ community this month with a special Pride Shake promotion.

The entire month of June, guests who purchased a Pride Shake: a 16 -ounce Vanilla milkshake with rainbow sprinkles and whipped cream supported the program.

Through the LGBTQ Inclusion Initiative, Wayback seeked to equip Club staff with the support and Club-specific resources that are needed to cultivate a safe, positive and inclusive environment where LGBTQ youth, families and staff can thrive

Funds raised at Wayback Burgers during LGBTQ Pride Month in June supported Boys & Girls Clubs of America in doing whatever it takes to ensure equity and inclusion for all kids.

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Wayback Burgers, one of the nation’s fastest growing burger franchises, launched their partnership with Boys & Girls Clubs of America in summer 2018.         

Wayback Burgers supports BGCA’s overall mission with a specific focus in workforce readiness, preparing youth for success in their first jobs and beyond.

Wayback Burgers has introduced several major initiatives and fundraisers to propel this work. As part of the company’s partnership, a small percentage of every burger sold benefits BGCA. They also host two fundraisers a year in which 10 percent of daily sales benefits BGCA. Wayback Burgers is a national partner of BGCA’s Back2School campaign, which raises funds and resources to help kids and teens prepare for the year ahead.
Partnership Opportunity:
LGBTQ+ Inclusion Initiative/Non-Profit Organizations
Company:
Boys & Girls Clubs of America
Partner/Category:
Wayback Burgers /Dining
Timing:
June 2020
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-06-19
Companies Involved
Tony B
Tony B Vice President, Marketing Operation Homefront
Tuck

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