Partnership:

LIFE AS WE KNOW IT and Oh! Nuts

Description:
Warner Bros. Pictures partnered with Oh! Nuts in an effort to promote and support the theatrical release of LIFE AS WE KNOW IT with a Sweepstakes. Consumers were invited to www.ohnuts.com/life to enter for a chance to win a grand prize which included a trip to Hollywood for four, and four nights stay at the luxurious W Hotel and four tickets for a WB VIP tour. Five first prize winners received a New Baby Congratulations Gift Basket inspired by the film that included a pink or blue teddy bear, 5 lbs. of pistachios, chocolates and new baby lollipops. Ten second prize winners received a $10 Oh! Nuts gift card. The promotion ran from September 20, 2010 to October 31, 2010.
Partnership Opportunity:
LIFE AS WE KNOW IT/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Oh! Nuts /CPG
Timing:
October 4th Quarter 2010
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
Tuck

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