Partnership:

LIFE ITSELF and Drybar

Description:

Amazon Studios partnered with Drybar to promote the theatrical release of LIFE ITSELF. Drybar supported the promotion across its 100+ store locations with in-store POS driving to a national sweepstakes across Drybar social channels. 

For one day, clients in NYC, LA, SF, San Diego and Dallas were be able to get a free movie ticket to see LIFE ITSELF when they booked a blowout. Drybar VIPs received an invite to an early screening of LIFE ITSELF in NYC with a Dry Styling Pop Up station and swag.

The in-store takeover included complimentary blowouts in LA & NYC, a front desk sign, mirror decals, custom napkins, an A-Frame on the sidewalk, menu inserts, Drybar TV content & TV sign. 

The partnership was further supported via a social media campaign, inclusion in email newsletters, a press release, blogger outreach and a media mailer.


Partnership Opportunity:
LIFE ITSELF/Theatrical
Company:
Amazon Studios
Partner/Category:
Drybar /Health & Beauty
Timing:
September 2018
Target:
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Window Clings / Banners / Decals
In-Store / Retail
Contest / Sweepstakes
Media Elements:
Email
Online
Product Giveaways
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-03-28
Companies Involved
Amazon Studios
Tuck

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