Partnership:

LIFE ITSELF and Tessemae's

Description:

Amazon Studios partnered with Tessemae’s to promote the theatrical release of LIFE ITSELF with the promotional concept “Life Itself Is Real, The Food You Eat Should Be Too.” 

Tessemae’s created custom co-branded packaging for their Life Itself Pack, which contained a Habanero Ranch bottle, a Lemon Garlic bottle, a Ketchup bottle, a Creamy Caesar bottle, and a Creamy Ranch 1.5 oz. To-Go Pouch. The Life Itself Pack was distributed at 6K major retail stores, including Whole Foods, Ralphs, Walmart, Kroger, H.E.B. Albertson's, Fred Meyer, Earth Fare, Fry’s, etc. A consumer coupon with a QR redeem code was featured on bottle neckers.

The partnership was further supported via a social media campaign, inclusion in email newsletters and a co-branded digital spot.


Partnership Opportunity:
LIFE ITSELF/Theatrical
Company:
Amazon Studios
Partner/Category:
Tessemae's /CPG
Timing:
September 2018
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
On Pack
Media Elements:
Email
Online
Print Advertising
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-28
Companies Involved
Amazon Studios
Tuck

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