Partnership:

LIFE OF PI and Gilt

Description:
20th Century Fox partnered with Gilt Groupe for the theatrical release of LIFE OF PI. U.S. online retailer Gilt Groupe reported that the lifeboat, replicated from real rafts used between the 1920s and 1950s, was among props from the movie up for sale. The lifeboat was priced at $40,000 in the sale starting on November 19. Proceeds went towards the Orangutan Foundation International, in recognition of one of the other animals who initially survived with title character Pi in the film. LIFE OF PI released in theaters November 21, 2012. http://www.reuters.com/article/2012/11/17/entertainment-us-lifeofpi-sale-idUSBRE8AG01120121117
Partnership Opportunity:
LIFE OF PI/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Gilt /Retail
Timing:
November 4th Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
20th Century Fox Filmed Entertainment
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