Partnership:

LIFE OF PI and The Republic of Tea

Description:
20th Century Fox partnered with The Republic of Tea for the theatrical release of LIFE OF PI. The Republic of tea offered a black tea with mango, apple bits and blackberry leaves inspired by the film. The tea was in a LIFE OF PI themed container and was sold online at http://www.republicoftea.com/article.aspx?a=LIFEOFPI. LIFE OF PI released in theaters November 21, 2012.
Partnership Opportunity:
LIFE OF PI/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
The Republic of Tea /CPG
Timing:
November 4th Quarter 2012
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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