Partnership:

LIFE OF PI and Virgin Atlantic

Description:
20th Century Fox teamed up with Virgin Atlantic for the theatrical release of LIFE OF PI. Virgin Atlantic hosted an online sweepstakes and app titled Message In a Bottle. The sweepstakes offered a grand prize of a round trip for two to India from North America. The interactive app allowed for users to create a message, with a picture and inspirational message. LIFE OF PI released in theaters November 21, 2012. http://movies.yahoo.com/movie/life-of-pi/custom-1/
Partnership Opportunity:
LIFE OF PI/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Virgin Atlantic /Travel
Timing:
November 4th Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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