Partnership:

Lifetime and KFC

Description:

Lifetime collaborated with KFC on a unique promotion that created a Lifetime movie centered around the KFC mascot Colonel Sanders.

The partnership integrated KFC into the Lifetime movie format with the movie's tone being steamy and melodramatic. The movie "A Recipe For Seduction" starred Mario Lopez as Colonel Sanders. The runtime was 15 minutes, shorter than the average lifetime movie, and it represented KFC's first branded content with Lifetime.

Partnership Opportunity:
Lifetime/Television
Partner/Category:
KFC /Dining
Timing:
December 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Product Placement
Social Media
Influencers / Brand Ambassadors
Created On:
2020-12-07
Last Modified on:
2020-12-14
Companies Involved
Tuck

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