Partnership:

LIFETIME TELEVISION and The Coca-Cola Company

Description:
Dasani, Kia, Orkin and Plovix sponsored Lifetime`s "Hot New Saturday Sweepstakes" for a chance to win $10,000, a new Sony home theater system and a walk-on role on a Lifetime TV show. The sweepstakes could be entered daily at www.lifetime.com from July 1-August 3, 2003. Supported online.
Partnership Opportunity:
LIFETIME TELEVISION/Television
Company:
Lifetime Television
Partner/Category:
The Coca-Cola Company /CPG
Timing:
July 3rd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-11-19
Companies Involved
Lifetime Television
Tuck

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