Partnership:

Lightyear and kizik

Description:

Walt Disney Studios teamed up with footwear brand Kizik in celebration of the theatrical release of LIGHTYEAR.


The world's original hands-free shoe, Kizik, activated the Step In and Suit up Sweepstakes to help kids "stepi nto the future of footwear" and promote the film. One Grand Prize Winner could win a trip to Kizik headquarters in Utah, where they could design their own custom shoe and get tickets to see LIGHTYEAR in theaters.


The trip also included a three-night stay in a suite for four, plus a rental car and meals so families could take in the full Utah experience. Second and third prize winners won 4 pairs of Kiziks and LIGHTYEAR swag bags.


https://kizik.com/pages/pixarlightyear

Partnership Opportunity:
Lightyear/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
kizik /Fashion
Timing:
2nd Quarter 2022
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Email
Micro site
Online
Social Media
Created On:
2022-07-05
Last Modified on:
2022-07-06
Companies Involved
Nicole S
Nicole S Vice President The Walt Disney Studios
Angela L
Angela L Specialist, Marketing Partnerships Sales & Synergy The Walt Disney Studios
Tuck

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