Partnership:

LILO & STITCH and King’s Hawaiian

Description:

King’s Hawaiian is bringing a taste of the islands—and a touch of movie magic—to families everywhere with the release of its new Ube Coconut Rolls, a limited-edition flavor created in celebration of Disney’s Lilo & Stitch, now playing in theaters.


This exclusive offering blends the nutty sweetness of ube and the creamy richness of coconut into King’s Hawaiian’s signature soft, fluffy rolls. The rolls are available only online at KingsHawaiian.com while supplies last, making them a must-have for fans of the brand and the beloved Disney film alike.


To help families bring the aloha spirit home, King’s Hawaiian also debuted a collection of 'ohana-inspired slider recipes—including the “626 Stitch Slider,” “Sandy Beach Ice Cream Slider,” and “Luau Slider”—all designed to turn any backyard gathering or movie night into a flavorful island adventure.

Partnership Opportunity:
LILO & STITCH/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
King’s Hawaiian /CPG
Timing:
May 2nd Quarter 2025
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Promotional Elements:
In-Store / Retail
Licensed Product
Other
Media Elements:
Micro site
Online
Other
Social Media
Created On:
2025-06-16
Last Modified on:
2025-06-16
Companies Involved
King’s Hawaiian
King’s Hawaiian
Nicole S
Nicole S Vice President The Walt Disney Studios
Tuck

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