Partnership:

Lime and Coca-Cola

Description:

Coca-Cola teamed with Lime, the world's leading provider of shared electric vehicles to reward people who are committed to recycling. 

The partnership between Coca-Cola and Lime celebrated the nationwide availability of Coca-Cola Sip Sized bottles made from 100% recycled plastic material (rPET). Together the companies offered more than 40,000 free bike or e-scooter rides to customers who purchase and pledge to recycle their Sip Sized bottles. 

Customers who purchased the Sip Sized Coca-Cola bottle from their nearest convenience store could plegde to recycle by visiting CokePlayToWin.com/endlessly refreshing. Customers who pledged to recycle the bottle would then receive a promo code redeemable for a free, 10 minute bike or e-scooter ride through the Lime app. 

Partnership Opportunity:
Lime/Travel
Company:
The Coca-Cola Company (Coke)
Partner/Category:
Coca-Cola /Beverages
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Product Bundle
Discount / Special Offer / Promo Code
Media Elements:
Email
Micro site
Mobile
Online
Social Media
Created On:
2021-08-30
Last Modified on:
2021-09-01
Companies Involved
The Coca-Cola Company (Coke)
Tuck

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