Coca-Cola teamed with Lime, the world's leading provider of shared electric vehicles to reward people who are committed to recycling.
The partnership between Coca-Cola and Lime celebrated the nationwide availability of Coca-Cola Sip Sized bottles made from 100% recycled plastic material (rPET). Together the companies offered more than 40,000 free bike or e-scooter rides to customers who purchase and pledge to recycle their Sip Sized bottles.
Customers who purchased the Sip Sized Coca-Cola bottle from their nearest convenience store could plegde to recycle by visiting CokePlayToWin.com/endlessly refreshing. Customers who pledged to recycle the bottle would then receive a promo code redeemable for a free, 10 minute bike or e-scooter ride through the Lime app.
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