Universal Pictures partnered with non-profit organization Saving Our Daughters for a promotion surrounding the theatrical release of LITTLE. 

The partnership consisted of Saving Our Daughters' East LA Rising Cinderellas being invited on the Universal Studios Lot in L.A. to film a branded commercial that tied into LITTLE.

The branded spot included LITTLE's producer, director and actors inspiring the East LA Rising Cinderellas. The goal of the PSA, and partnership as a whole, was to support young girls dreams in all fields and areas of film; and to celebrate the achievements of women that are behind the camera and making an impact.

The partnership also brought Cinderellas from the Ron Clark Academy in Atlanta and East LA Rising in Los Angeles to Premiere Screenings of the film.