Description:
Pinot’s Palette sub-brand Little Brushes and Walt Disney Records teams up to promote Disney’s Christmas playlist while painting Olaf, virtually!
The virtual paint parties brought together a beloved Frozen character with Little Brushes' virtual event offering, bringing Olaf into homes with special playlist integrations from Disney Music Group and Walt Disney Records.
Partnership Opportunity:
Little Brushes/Attractions
Company:
Pinot’s Palette
Partner/Category:
Walt Disney Records /Music
Timing:
December 4th Quarter 2020
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Blogs
Micro site
Mobile
Online
Social Media
Micro site
Mobile
Online
Social Media
Website and Social Media
Created On:
2020-12-24
Last Modified on:
2021-01-28
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
