Partnership:

LITTLE EINSTEINS and General Mills

Description:
Disney and General Mills partnered to promote LITTLE EINSTEINS. On the back of specially-marked boxes of Kix cereal, consumers were issued a coupon to save $5 on any LITTLE EINSTEINS DVD. Only one DVD per coupon, and the offer was good through March 31, 2007. In addition, consumers were invited to "get ready and explore" with a new LITTLE EINSTEINS DVD released on April 25.
Partnership Opportunity:
LITTLE EINSTEINS/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
General Mills /CPG
Timing:
March 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-05-03
Companies Involved
Tuck

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