Partnership:

Little Tikes and Banana Boat

Description:

Little Tikes teamed up with with Banana Boat to create a promotion that includes a page in the Little Tikes Look Book with a consumer offer of $1 off 1 bottle or $2 off 2 bottles of Banana Boat products. The Look Book is included in 500K Little Tikes retail product packages.

Banana Boat is supporting the promotion with radio and in their social media.  

And lastly, a Banana Boat Shade Station and product samples, logos and messaging will be included in the World’s Biggest Playdate event (2MM estimated impressions) hosted by Little Tikes on May 18, 2019.  

Allied Global Marketing was retained in 2018 by Little Tikes’ parent company, MGA Entertainment, Inc. to secure brand promotions for their 50th anniversary.


Partnership Opportunity:
Little Tikes/Toys
Partner/Category:
Banana Boat /Health & Beauty
Timing:
May 2019
Target:
Preschool
Kids (6-11)
Tweens
Family
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Insert (FSI)
Product Demonstrations / Sampling
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-18
Companies Involved
Tuck

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