Partnership:

LIVE BY NIGHT and Lucky Strike Entertainment

Description:
This is a partnership marketing campaign that highlights The Warner Bros. (WB) theatrical release of “Live by Night” through a targeted market sweepstakes with Lucky Strike Entertainment (LSE). The campaign provides in-venue activation for WB and allows Lucky Strike patrons the opportunity to win prizes. The entire campaign is supported by an on-air radio promotion with additional sweepstakes opportunities. A Thursday night in-venue “Live by Night: Roaring 20’s” themed party at New York and Los Angeles LSE locations, including a customized Snapchat filter to be used the night of the event (exact date TBD by WB and LSE). WB approved personnel to visit locations to encourage patrons to engage in promotions by posting pics alongside in-venue collateral, with the approved hashtag, to win LBN swag items and digital movie tickets. In addition, two (2) pairs of downloadable movie tickets were given away each weekend at the 14 LSE locations when bowlers post pictures of themselves while using the hashtag #LiveByNight, for the following dates: • December 30-31 • January 6-7 • January 13-14 • January 20-21 • January 27-28 (Total = 280) The campaign was supported by radio in 14 key markets to tie-in with Lucky Strike locations.
Partnership Opportunity:
LIVE BY NIGHT/Attractions
Company:
Warner Bros. Pictures
Partner/Category:
Lucky Strike Entertainment /Retail
Timing:
January 1st Quarter 2017
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
Media Elements:
Email
Radio Spot
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-28
Companies Involved
Tuck

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