Partnership:

Live Nation and Hyundai

Description:

Live Nation partnered with Hyundai to promote Live Nation's line of augmented reality products.

Designed to immerse fans in a way that further connected them to artists and brands at live events around the globe, Live Nation produced a suite of AR products that Hyundai helped promote.

The partnership consisted of Hyundai utilizing Live Nation's AR experiences as part of their campaign for the 2020 Sonata. At the Music Midtown festival, which ran from September 14-15, 2019 in Atlanta, Hyundai featured Live Nation's AR tools to create a one-of-a-kind experience for fans to explore the features of the redesigned 2020 Sonata.

Partnership Opportunity:
Live Nation/Attractions
Company:
Live Nation
Partner/Category:
Hyundai /Automotive
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Product Demonstrations / Sampling
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-20
Companies Involved
Live Nation
Tuck

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