Partnership:

LiveNation VIP Concert Experience and Kellogg's

Description:

Live Nation together with Kellogg's partnered to promote their VIP CONCERT EXPERIENCE with the Pringles Summer Music Instant Win Game. 

Fans entered by submitting codes via the special microsite found on specially marked cans of Pringles. 10 grand prize winners were chosen from this to win a VIP flyway trip to winner’s choice of a Live Nation concert. The prize also included a 2 night hotel stay, round trip airfare for 2, a $500 cash gift card, and a merchandise package. 

480,000 first prize winners received a download code for a free MP3 of their choice. 

Branded video content was created to accompany the promotion. They featured artists like Train as well as musicians who created instruments using nothing but pringles cans.

Sweepstakes Dates: 4/15/15-11/30/15

Partnership Opportunity:
LiveNation VIP Concert Experience /Music
Company:
Live Nation
Partner/Category:
Kellogg's /CPG
Timing:
2nd Quarter 2015
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Micro site
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2015-11-24
Companies Involved
Live Nation
Tuck

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